Franklin & Grant

This is student work and a fictional client.

I'm all about color psychology and how it can effect us. There's a reason many big chain restaurants have red in their logo--it is associated with energy and is thought to enhance the human metabolism. Granted, there is some variation from chart to chart and depending on who you ask, but the base of each color is pretty consistent. 

Making a logo for an accounting firm from scratch, I decided to use shades of blue and green. Green obviously is related to money, but it also represents trust, loyalty, wisdom, intelligence, and safety, all things you want to feel when it comes to trusting others with your money. As far as blue goes, it is associated with intelligence, a calm authority, trust, and is thought of as a calming and universally liked color. I brought these two colors together for this company in order to lessen the tension and nervousness many have when it comes to handling their money, and create a more positive and welcoming feeling to their clients.