Demitasse Creamery

This is student work and a fictional company.

The Demitasse Creamery is a coffee and ice cream cafe located in a small downtown district. It is a comfortable, warm atmosphere where clients fit in from all walks of life. You could see a mom and kids at one table and executives at another.

Sometimes, you doodle and sketch to come up with ideas until your hand cramps and your brain is exhausted. Other times, you're sitting in bed examining the pattern on the comforter you've had for years and find inspiration right in front of you. Both were the case for this project. I kept with warmer, more comfortable colors to make the customer feel cozy and at home while enjoying their morning (or third) cup of coffee. While I wanted the customer to be able to recognize and feel familiar with other products this fictional company came up with, I still wanted them to be distinct and not blend in with where they started. This is why I chose to go with a color scheme on their ice cream line that matched the flavors offered, while still keeping with the familiar logo of the local favorite coffee.