Stars La Boo

This is student work and a fictional company.

This company is an offshoot of an existing, well recognized, national children's clothing company. They have seen a need in the market to start offering more organic clothing and products and to do this believe that the best solution is to start a whole new line of goods. The client was looking for a logo that is fun and friendly while still showing a certain level of quality

Thinking back to my childhood and my family there is one thing that is consistent in my memories, and that is the feeling of curling up in a quilt that was most likely made by my great grandmother. Quilts have a history and tell stories, whether they were bought from a thrift store or made with love in every stitch by a family member. They bring comfort and familiarity and that is what I wanted the consumer to feel when purchasing from this company. I brought together familiar patterns that, while able to stand alone, also work well together to create an identity.